The design doesn’t mean that every person gonna like, love it, but that’s the creativity of the eye that creates something different.
Why Digital Transformation?
Digital transformation is an organisational change of approach, which leads to more agile and data-driven decision making, as well as optimising and digitising core business processes. The purpose is to work better and more effectively while providing more value to customers at the same time.
The process of Digital Transformation
Defining business value
Value comes in many different forms and can be defined both inside and outside of an organization. Taking a closer look at the value of customer relationships and the core processes of your business should be a starting point of your Digital Transformation efforts.
When it comes to defining the value you’re providing to your clients, you should begin with analysing the product portfolio. Are there any digital products you could transform or add to your offer, simply to provide better customer experience and gather more insights? This is when it becomes necessary to set strategic priorities, perform business analysis and identify use cases. And we can easily make that happen.
At this stage, we present our findings of both the product portfolio and business process analysis, while also taking into account your competition.
In order to come up with the best concepts for your products, we use Design Thinking and Design Sprints. What for? Design Thinking provides a solution-based approach to solving problems, through an iterative process in which we seek to understand the users, challenge assumptions, and redefine any issues that might arise
No matter who the final users will be (be it your employees or your clients), we proceed to create the user interface with all the data we have gathered during the previous phases.
Designing the information architecture and collecting user scenarios are crucial to developing an efficient user interface navigation. This, in turn, serves as a foundation for a prototype – an interactive model that closely resembles the final product (in terms of design, layout and navigation), and shows how it will be developed.
Development and implementation
Having a clear roadmap is only the beginning. It’s equally important to realise that things might not always go according to plan and address the challenges once they come to light. The issues you might encounter when transforming your business are, for example, the necessity to adapt legacy systems in order to meet the demands of new technologically-advanced solutions, handle employee pushback when introducing the changes, and embrace the cloud as a platform for digital transformation.
If you choose the right digital transformation partner, however, you should be able to count on their support every step of the way. When it comes to maximizing the positive impact of digital transformation for your business, we believe in using our expertise and following best practices.