Your law firm’s marketing performance isn’t the end of our data strategy. To get the complete picture possible, we look at and think about the performance of our local competitors before we make law firm marketing decisions about how to market our business.
When your clients need answers or solutions, you want to be able to provide them with the knowledge they need to make informed decisions.
Simulas will help you create custom content that highlights what makes your business distinctive and why customers should choose you.
It is an approach you take to collect data related to your law firm, as well as how you apply that data to the decisions you make on behalf of your business (e.g., This month, we’ll spend $2,000 advertising on Facebook).
Data by itself is useless without analysis. Data becomes valuable only when it delivers insights that can be used for results. It helps ensure the data you have at your disposal is actually put to use to grow your revenue and meet your business goals.
It involves analyzing data sources, how that data is gathered, and where the data exists.
We’ve helped companies with varying levels of analytical maturity and technical needs craft their data strategy. Each of the following elements have been identified through this experience and can be applied to any organization looking to get ahead with their data.
It should provide recommendations for how to apply analytics to extract business-critical insights, and data visualization is key.
We look at the people in the organization and the processes related to creating, sharing, and governing data.
The roadmap should contain a timeline that allows for celebration of incremental wins that are earned along the way.
It’s hard to succeed in today’s competitive legal systems without a solid reputation. Simulas provides solutions to help you distinguish out from other firms in your region.
Legal Firms We Help
Potential leads looking for a personal injury attorney require a different marketing approach.
A distinct marketing strategy is required for potential leads looking for a Workers’ Comp Lawyer.
Winning new clients grows business, whether you're a solo lawyer or a bankruptcy law firm.
Marketing Strategy will also help you get more and better leads – and more conversions.
A distinct marketing strategy is required for potential leads looking for a Immigration Lawyer.
Whether you’re a solo Family Lawyer or a Family law firm, winning new clients grows your business.
Agencies use data-driven insights to identify audience behavior, refine targeting, optimize messaging, improve customer journeys, personalize campaigns, allocate budgets, and continuously increase ROI with measurable performance metrics.
Creativity shapes compelling messaging and visuals, while data ensures ideas are aligned with audience needs and performance trends. Together, they produce campaigns that are both imaginative and highly effective.
By tracking performance KPIs, analyzing customer behavior, evaluating content engagement, reviewing conversion data, and conducting A/B tests, businesses can iteratively improve campaigns and ensure long-term growth.
Centralizing customer data involves integrating CRM systems, analytics platforms, email tools, and purchase history into one unified dashboard, enabling personalized retention campaigns like loyalty offers, reminders, and segmented messaging.
Optimization includes adjusting targeting settings, updating keywords, improving ad creatives, modifying content strategy, reallocating budget toward high-performing channels, and enhancing landing pages based on analytics results.
Visualization tools transform raw data into charts and dashboards that reveal clear trends, patterns, and opportunities—helping marketers quickly understand performance and make informed strategic decisions.
Marketing data strategy refers to the framework for collecting, analyzing, storing, and using data to create personalized, measurable, and scalable marketing campaigns.
Data provides clarity on customer behavior, reduces guesswork, increases ROI, supports accurate targeting, and ensures every marketing decision is based on real insights rather than assumptions.
Marketing strategy data analysis involves examining metrics such as traffic, lead quality, conversion rates, customer lifetime value (CLV), and engagement to evaluate the impact of marketing activities and adjust strategies accordingly.
Marketing strategy data analytics uses advanced tools and techniques—like predictive modeling, attribution tracking, and segmentation analysis—to uncover deeper insights and forecast performance.
Common data types include website analytics, customer demographics, behavior data, CRM records, purchase history, engagement metrics, social media interactions, and market trends.
Agencies use tools such as Google Analytics, CRM software, attribution platforms, heatmaps, and ad dashboards to monitor KPIs, identify gaps, and optimize campaigns in real time.
Strategies should be updated monthly for performance optimization, quarterly for strategic adjustments, and annually for major shifts in market conditions or business goals.
Tools include Google Analytics, Looker Studio, HubSpot, Tableau, Power BI, Hotjar, and marketing automation platforms—each helping marketers turn performance data into actionable insights.
