Google Ads for Lawyers
Google Ads For Lawyers That Turns Clicks Into Cases
We help entrepreneurial lawyers attract new high-quality sales leads and gain premium placement in Google’s paid search results using Google Ads for Lawyers.
How Our Google Ads Get Results
We hit the ground running to provide the best ROI for any PPC strategy. Whether you need us to fine-tune an existing campaign or start from scratch, our team makes sure that every dollar spent brings in the business you need.
Thorough Keyword Research
We make sure that your ads bring in customers that convert by using thorough research, landing page testing, and more.
Powerful Landing Page Design
We not only get you the right ads, but we also get you the right landing page. Our landing pages will maximize your customer conversion rate.
Comprehensive Testing
Rather than go with your gut, go with our rigorous testing process. We find out what works and what doesn’t, maximizing your Google Ads effectiveness.
Clear ROI Metrics
Precise Targeting
With Google Ads, you can precisely target the type of legal consumer that you’re looking for. That level of exactness is difficult to achieve with Organic SEO.
Google Ads Managers
The best Google Ads managers have a lot of experience and a deep understanding of how Google Ads work and continue to evolve. Our Google Ad experts have a minimum of 10 years of experience running Google Ad campaigns.
PPC Works On Your Schedule
As an attorney, your schedule can be unpredictable.
With Google Ads, you can schedule them when it makes sense for you.
Proven track record of success
Simulas has real-world experience in running successful campaigns in some of the most competitive markets.
When you launch a PPC campaign, you can expect the phone to start ringing immediately. An Organic SEO campaign can take months to generate leads.
Google Search
Google Display
Landing Pages
Google Services Ads
Youtube Ads
Remarketing Ads
Everything You'll Need to Expand Your Business
It’s hard to succeed in today’s competitive legal systems without a solid reputation. Simulas provides solutions to help you distinguish out from other firms in your region.
Legal Firms We Help
We know your practice area and your customers.
Personal Injury Lawyer
Potential leads looking for a personal injury attorney require a different marketing approach.
Workers' Comp Lawyer
A distinct marketing strategy is required for potential leads looking for a Workers’ Comp Lawyer.
Bankruptcy Lawyer
Winning new clients grows business, whether you're a solo lawyer or a bankruptcy law firm.
Employment Lawyer
Marketing Strategy will also help you get more and better leads – and more conversions.
Immigration Lawyer
A distinct marketing strategy is required for potential leads looking for a Immigration Lawyer.
Family Lawyer
Whether you’re a solo Family Lawyer or a Family law firm, winning new clients grows your business.
Frequently Asked Questions
Choose a dental Google Ads agency with experience in dental lead generation, proven case studies, HIPAA-compliant tracking, high-converting dental landing pages, and a clear strategy for reducing cost per lead while increasing appointment bookings.
Most Google Ads agencies charge 10–20% of ad spend, or a flat monthly fee between $500 and $5,000, depending on campaign complexity, industry competition, and service scope.
To create an agency account, set up a Google Ads Manager Account (MCC), verify your business information, and add client accounts under your manager dashboard for centralized billing and permissions.
Look for agencies with Google Partner certifications, transparent pricing, real case studies, industry expertise, strong communication, and clear performance metrics like CPA, ROAS, and conversion tracking setup.
Agencies manage franchise campaigns by building location-specific ad groups, geotargeting, shared budgets, lead tracking, call reporting, and optimizing ads across multiple franchise locations for consistent brand performance.
Top agencies use Performance Max, Shopping Ads, remarketing, optimized product feeds, conversion tracking, and A/B-tested creatives to improve ROAS, increase sales, and reduce cart abandonment.
Average click-through-rate varies by industry, but agencies typically achieve 3–6% CTR on Search campaigns, while top performers in high-intent niches may reach higher depending on keyword quality and landing page relevance.
Google Ads target high-intent keywords like “personal injury lawyer near me,” delivering instant visibility and connecting law firms with clients ready to hire an attorney. Ads are ideal for competitive legal markets.
A Google Ads agency manages keyword research, campaign setup, conversion tracking, landing pages, bid strategies, A/B testing, performance optimization, reporting, and scaling ads to maximize ROI.
A Google Ads marketing agency specializes in running paid search, display, YouTube, and Performance Max campaigns for businesses, focusing on leads, sales, and cost-efficient ad performance.
Agencies use expertise, optimization frameworks, experience with multiple accounts, advanced bidding strategies, and professional tracking setups to reduce wasted spend and generate better results faster.
Local Service Ads (LSAs) appear above Google search results and only charge lawyers per lead. They verify your law firm, show your Google Screened badge, and help generate calls and direct client inquiries.
Law firms get leads through calls and messages. Google screens and verifies the practice, ranks ads based on proximity and reviews, and charges per lead, making LSAs a high-ROI channel for attorneys.
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Speak with one of our friendly growth consultants. Get Started!!
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