Obtaining new clients is one of the most challenging aspects of running a law practice. It can be difficult to stand out in the incredibly competitive legal field. Traditional marketing strategies such as print advertising and direct mail are becoming less effective and more costly. Consequently, bankruptcy attorneys are utilizing the internet to acquire new clients. The problem is that most attorneys are not trained in digital marketing. Consultation with a specialist in SEO for bankruptcy attorneys can be of great assistance in achieving your digital marketing objectives without taking time away from your law firm.
SEO, or “Search Engine Optimization,” is the process of enhancing a website’s visibility in Google and other search engines. When someone searches Google for “bankruptcy attorney,” the objective is to appear on the first page of results, preferably in the top three. Many internet searchers are unaware of the amount of work that goes into the top results they choose to explore. A successful strategy in SEO for bankruptcy attorney can still make the difference between being discovered and getting lost in the shuffle.
The initial step in SEO for bankruptcy attorneys is to determine what potential clients are searching for. This can be accomplished through extensive keyword research that reveals the phrases and terms people use to locate bankruptcy attorneys in your area. You can learn a great deal about the needs and desires of your potential clients and then create content that speaks directly to them.
After identifying the keywords, you wish to target, the next step is to optimize your website. This is accomplished through on-page optimization, the process of ensuring that your website is programmed in a manner that Google can comprehend. This includes adding titles and meta descriptions to your content and ensuring that your website is mobile-friendly. Google wants to provide its users with the best results possible, so if your website is difficult to use or does not work on multiple devices, you will likely receive a lower ranking.
SEO is essential for bankruptcy attorneys because it can help you expand your practice. By optimizing your website and its content for search engines, you can increase your website’s visibility in search results and attract more visitors. These are visitors you could not ordinarily reach via other marketing channels. In addition, SEO for bankruptcy attorneys can help you earn the difficult-to-obtain trust and credibility of potential customers.
SEO for bankruptcy attorneys can be a useful tool for attracting new clients and expanding your law practice. Potential customers are more likely to discover you through a search engine than any other marketing channel in today’s competitive online marketplace with savvy consumers. Mastering SEO can be the difference between a successful law firm and one that struggles to attract new clients.
Simulas specializes in assisting bankruptcy law firms with the development and execution of effective SEO strategies to attract new clients. We are prepared to assist you in overcoming the unique challenges that come with SEO for bankruptcy attorneys. Contact us at (408) 715-3635 to learn more about our services and how we can assist you in expanding your bankruptcy law practice.