A website redesign gives a chance for development above all else. It enables you to give your website a makeover, making it more appealing and relevant to your core consumers.
The redesign allows the following:
- Changing geographically and demographically, audiences
- Changing legal services provided by your company.
- Greater focus on trustworthiness, particularly in places where competition from alternative legal services has grown.
- Changes and changes to SEO best practices since the conception of your website.
- A more thorough user experience that emphasizes relevant material and directs prospective customers to your services.
Two to three years is the typical lifetime of a website working at peak performance. Some successful legal firms have websites that are nearing five years old. Finding the optimal moment to revamp your site is vital.
How to Determine Whether Your Legal Website Needs a Redesign
Identifying the ideal time to Website Redesign is tricky. Instead of quickly losing effectiveness, your website’s performance will begin to degrade gradually. Until you consider the wider picture, month-to-month numbers may reveal little change.
Understanding some of the most prevalent causes of Website Redesign might be beneficial. When you see two or more of the following indicators, it may be time to consider an update:
- The conversion rate is falling.
- Bounce rates are on the rise.
- The user experience (UX) is deteriorating quantitatively.
- The webpage does not display correctly on mobile devices.
- The website’s material is obsolete.
- The website does not score well for relevant keywords, if at all.
If your website no longer accurately represents your target audience or the legal services you provide, the necessity for a makeover becomes increasingly apparent.
Three Considerations Prior to Beginning the Redesign
Understanding the variables above is only the beginning of a successful redesign process. Understanding a few crucial aspects that might make or break its success is the last variable.
- Your website’s aims – Never begin a project only for the sake of completion. Instead, start by describing your redesign objectives within the context of your broader legal marketing initiatives.
- The expense of redesigning – There are services available which are expensive as well as inexpensive. The optimal answer is likely to be somewhere in the center, but you should be aware of your budget and the expense of redesigning before you begin your project.
- The time necessary to complete a project successfully – From planning to post-launch monitoring, your redesign should take between three and six months. Everyone participating in the process must be able to fulfill such a promise.
All members of your legal company should agree on these three elements. This provides synchronization across the whole process, from selecting the best web design partner to ensuring that your SEO is optimal.Contact For More About Website Redesign.
A Comprehensive Search Engine Optimization Checklist for Attorney Website Redesign Projects
As you update your law website, search engine optimization should become your top priority. The majority of customers discover legal services online, mostly via search engines such as Google. If you do not revamp your website with SEO in mind, you may lose a large number of prospective customers and leads.
Follow this checklist to ensure that your new online presence is well positioned for SEO success over the long run.
- Conduct competitor search
The websites of your rivals might give inspiration for your own overhaul. Perform SEO competitive research to get a better understanding of your rivals’ website architecture, the sorts of content they prioritize, and the keywords that they rank well for. This research will enable you to identify the must-have features your audience expects and the ranking possibilities your rivals have not yet examined.
- Perform keyword research
Continuous keyword research is an important aspect of any SEO plan, but it’s particularly crucial when redesigning a website. You may arrange your whole website, from page names to content, according to the requirements and preferences of your target audience by analyzing the keywords they are most likely to use while searching online for legal services.
- Evaluate your previous content
The content of your pages, including blog posts and landing pages, is one of the most significant indications of your site’s relevancy and ranking in relevant searches. An SEO content audit enables you to determine which of your pages your audience enjoys, which may be redundant, and which need revisions prior to being included into your new website.
- review and update your data architecture
Beyond your content, the key to a successful user experience is in your navigation. Visitors to your website should have little trouble locating your services, learning about your lawyers, or obtaining useful information about their legal difficulties. In fact, 38% of visitors examine the site’s navigation on their first visit, and 60% would abandon a site and never return if they have a negative navigation experience.
Start by creating a map of the present structure. Then, compare this structure to those discovered in your competitive analysis. Create a new sitemap that corresponds better with your primary content categories and user expectations. You want to design an easy navigation system for your website.
- optimize your most important content and landing pages
With your foundational framework in place, it’s time to conduct a content audit and examine the critical information you’ve deemed significant enough to retain. Optimize it based on your keyword research and competition analysis. You should design the most interesting content on the pages with the most prominent placements on your website.
- Plan your redirections
Broken links are detrimental to both your SEO and user experience. Despite this, almost half of all websites contain them. Your redesign may result in more broken links, but it also presents a chance to repair them. When you have a sitemap for your current website, you should set redirects for any pages that will be removed. If your URL structure is changing, redirects will also be required for pages you want to retain.
- Optimize for page speed
Your website’s loading speed is one of the most essential SEO and UX considerations. Older websites tend to be sluggish because they have gotten bloated over time; loading times may be lengthened by outdated content and huge graphics. You may solve these difficulties with your redesign by ensuring that all visuals and pictures are compressed and optimized for size. It also allows you to test that movies are inserted appropriately and that html code is as concise as feasible. While we’re discussing photographs, you should also make sure you’re not employing any that are protected by intellectual property laws.
- Evaluate mobile friendliness
Since Google announced its mobile-first index, a website’s compatibility with mobile and desktop devices has been crucial for SEO performance. Checks for mobile friendliness should be performed continuously throughout the redesign process. You should verify that the design, content, and navigation are all compatible with mobile and tablet displays.
- Update your xml sitemap
Consider your xml sitemap to be the blueprint for your website. It enables search engines like as Google and Bing to locate and index your material. Update your xml sitemap prior to releasing your redesign to include all of your present pages, URLs, and navigation.
- Update your xml sitemap
Consider your xml sitemap to be the blueprint for your website. It enables search engines like as Google and Bing to locate and index your material. Update your xml sitemap prior to releasing your redesign to include all of your present pages, URLs, and navigation.
- Think about including a live chat app
You’ve likely seen live chat windows in the corner of websites. If you don’t already have one, you should consider adding one since it’s a terrific method for customers to engage with your company rapidly. Check out our post on the ten greatest live chat applications for additional information.
- Integrate call tracking into your site
Call monitoring software, such as call rail, is an excellent approach to establish the source of your leads. Consult our post on the top five call tracking applications to get started.
Conclusion
In conclusion, redesigning your law firm website is a big undertaking. But if you want to ensure that your redesign is successful, there are a few key things you need to do. First, you need to do your research and understand what your clients and prospects are looking for. Then, you need to create a clear and concise website that is easy to navigate. And finally, you need to make sure your website is optimized for search engines. To learn more about website redesigning, visit us at Simulas or call (408) 715-3635.
