When it comes to Search Engine Optimization (SEO), there are a lot of different opinions out there. However, when it comes to law firm SEO, you must avoid some common mistakes if you want to be successful.
If you want your law firm to succeed in SEO, then you must avoid these common SEO mistakes! SEO is a process that is constantly evolving, which means that what works today may not work tomorrow. However, some basic principles remain the same.
Top 7 Law Firm SEO Mistakes You Need To Avoid
We’ll discuss seven of the most common SEO mistakes law firms make. By avoiding these mistakes, you can ensure that your law firm’s SEO strategy is as effective as possible.
- Not Optimizing Your Website for Local Search – If you’re not optimizing your website for local search, you’re missing out on a huge opportunity to attract new clients. Make sure your website is optimized for local SEO by including your city and state in your titles and meta descriptions and creating local landing pages with content relevant to each location.
- Ignoring On-Page SEO – On-page SEO is one of the most important aspects of law firm SEO, yet it’s often overlooked. Ensure your website’s title tags, meta descriptions, header tags, and images are all optimized with relevant keywords to help improve your ranking in search engines.
- Skipping Keyword Research – Keyword research is essential for law firm SEO success. Without it, you won’t know which keywords to target on your website or blog, making it difficult to attract targeted traffic from search engines. Use keyword research tools like Google Ad Words Keyword Planner and semrush to find high-traffic keywords related to your practice area and include them throughout your website and blog content.
- Not Creating Enough Content – A common mistake law firms make when it comes to SEO is not creating enough content. To rank well in search engines and attract targeted traffic, you need a steady stream of high-quality content on your website and blog.
- Not Optimizing Your Site for Mobile – More than 60% of all Google searches are now done on mobile devices, so your site must be optimized for them. This means having a responsive design that resizes and reformats it to fit whatever screens it’s viewing.
- Not Including Keywords in Your Title Tags – Title tags are one of the most important places to include keywords, yet many law firms neglect to do so. Make sure your title tags accurately reflect the content of each page on your site.
- Targeting the Wrong Keywords – It’s important to target keywords that are relevant to your business and your geographic area. Broad keywords like “personal injury lawyer” or “divorce lawyer” are too general and won’t do much to help you rank higher in search results.
Contact and Visit Us at Simulas
If you’re looking for help with your law firm’s digital marketing, look no further than Simulas. We’re a digital marketing firm helping law firms reach their full potential online.
We offer a wide range of services, from website design and development to content marketing and SEO. And we’re always happy to talk with prospective clients about their needs and how we can help.
To get in touch with us, call us at (408) 715-3635 or fill out our online form. We look forward to hearing from you!