Clients in most service industries conduct research prior to hiring someone, and this is especially true for legal services that could have a significant impact on their life, career, or relationships. People want to ensure they are hiring the right attorney for the job and paying the appropriate price.
Before obtaining a legal consultation, individuals seeking legal representation typically read client testimonials, visit the attorney’s, or law firm’s website, and try to get a sense of what it will be like to hire the attorney. To ensure that your law office or legal practice stands out from local competitors, it is essential to invest in an effective law firm digital marketing strategy.
- Make A Marketing Plan
Creating a marketing plan that outlines your objectives and strategies for achieving them is an essential aspect of law firm digital marketing. Invest in both Search Engine Marketing techniques, such as Pay-Per-Click (PPC) advertisements and long-term growth strategies, such as Search Engine Optimization (SEO).
Create a comprehensive law firm digital marketing strategy that includes paid ads, organic growth, backlinks to your website, consistent NAP (Name, Address, and Phone Number) in all directories, social media profiles and advertising, and listings on both paid and unpaid industry-specific websites and directories.
- Create A Responsive Websit
Ensure that your website is up to date with all listed practice areas, especially those for which you wish to acquire more business. Law firm digital marketing is frequently dependent on the target clientele and the ability to rank highest for the practice areas or legal services offered.
Create separate website pages and marketing landing pages on your website for each legal practice area you offer. A law firm digital marketing firm can help you determine how to acquire new customers through digital marketing based on an improved website design.
- Optimize for Mobile
A mobile-optimized website and advertisements are more vital than ever, as more than 60 percent of mobile searches are conducted. A website should be created with mobile and desktop browsers in mind for a responsive search and navigation experience across all devices.
Optimized content should flow seamlessly between desktop and mobile devices to deliver an exceptional user experience. A mobile-optimized website will direct prospective clients in the right direction, resulting in a greater number of conversions and legal consultations.
- Manage social media
In addition to a website, you should have a Google My Business, Facebook, and LinkedIn account for your legal practice. Even though not everyone has or uses all these platforms, they are a sufficient number to cover all your bases and enable people to develop trust in your “brand.”
Maintaining active social media accounts and running ads is one of the most effective law firm digital marketing strategies for acquiring new clients. Facebook, LinkedIn, and other social media platforms are also excellent platforms for sharing blog posts and website updates with followers and interested parties.
At Simulas, we understand the unique marketing challenges and opportunities that law firms face online. Our team of law firm digital marketing specialists has experience working with law firms and can assist you in developing a customized marketing strategy. Contact us at (408) 715-3648 for more information on how we can assist you.