Instagram is a great way for law firms to market themselves because it helps them connect with potential clients, sell services, and increase search engine rankings.
Successful law firms know that social media is a great way to keep in touch with clients, find out what people think of their services, and advertise them. This post will look at six Instagram growth tactics that have been shown to help people grow.
As of June 2018, more than 2 billion people were using Instagram, which is still growing. Instagram also has a much higher engagement rate than other social media sites.
Studies show that 4.2 percent of Instagram posts/videos are engaged, but only 0.5 percent of Facebook posts are engaged. If law firms want to use Instagram’s high engagement rate to their advantage, they should focus on making interesting content.
Instagram Growth Tactics #1: Image Quality
- If a law firm wants to grow its Instagram following, it must post high-quality photos. People are very visual and will stay on a page with clear, well-arranged photos. Don’t use blurry or bad photos.
- Use hash tags and good photos for marketing your law firm. Hash tags help people find your business and learn more about it. Use hash tags about your practice. Lawyers who help people with criminal cases can use #criminaldefense or #workerscomplawyer. Try to use a mix of popular and niche hash tags so that you can reach both general audiences and targeted groups. For example, you could use hash tags like #lawfirm, #attorney, and #legaladvice.
- According to a recent study, hash tags can increase engagement on Instagram posts by as much as 12%. Additionally, posts with at least one hash tag average a 2.5% higher engagement rate than those without hash tags.
- The content that law firms post should be interesting. Followers won’t be interested in dull, dry information. Instead, give your readers things they will like. Post articles about current court cases, tips for navigating the legal system, or funny memes about lawyers.
Instagram Growth Tactics #2: Content Quality
If you want to grow your law firm’s Instagram following, you need to start by posting high-quality content.
- Your content should be interesting and informative, and it should be tailored to your target audience.
- Make sure to post photos and videos that are visually appealing and easy to understand. Use hash tags and captions to help your content reach a wider audience. And most importantly, don’t forget to post regularly! Consistent content is key to growing your Instagram following.
Instagram Growth Tactics #3: Frequency
- One of the best ways to grow your law firm’s Instagram following is by posting frequently. You’ll ensure that your law firm stays top of mind for potential clients by posting regularly.
- Try to post at least once a day, and make sure to vary the content you share so that your followers don’t get bored.
- Share photos and videos of your team in action and behind-the-scenes shots of your office
- You can also share quotes, info graphics, and other types of content that will help prospects learn more about your law firm.
Instagram Growth Tactics #4: Engagement
- Your law firm’s Instagram following grows as more people interact with your posts. Put up information that makes people want to talk to you. You can share photos and videos from behind-the-scenes, run polls, and ask questions.
- Hash tags help Instagram users find each other. Use hash tags so that people can find your posts.
- Work with businesses in your area. Cross-promote and hold giveaways together. It helps you connect with new people and form business partnerships.
- Use Instagram Stories to show your followers how your law firm works daily. Use hash tags and @mentions to make it easier for people to find your Stories.
- You can reply to people’s comments, run contests, ask questions, and post photos and videos. The more you talk to your followers, the more likely they will follow the account for your law firm.
Instagram Growth Tactics #5: Community Building
One way for a law firm to get more known is to build an Instagram community.
- Law firms can build communities by making content people want to read and talk to. Using hash tags and giving away things helps build a fan base.
- Be real when building a community. Content from law firms should be interesting and not just about selling. Users shouldn’t get the feeling that they’re being sold something. A law firm can get new clients by building a strong Instagram network.
Instagram Growth Tactics #6: Promoted Posts on Instagram
- By promoting Instagram posts, law firms can get more people to follow them. People who don’t follow you can see it when you promote an Instagram post. It makes sure more people see your work, which can help you get new fans.
- Instagram ads can be made for a specific place, age group, or interest. It makes sure that potential customers see what you’re advertising. You can choose how long and how much your content will get promoted. Promoted posts help you get more people to follow you on Instagram.
How Can Simulas Help You?
Simulas can help you develop a custom Instagram growth tactics/strategy for your law firm. They will help you create content that engages your target audience, increase your follower count, and drive traffic back to your website.
Instagram is a great way to connect with potential clients and promote your law firm. This article listed six Instagram growth tactics that you can use to grow your Instagram following and reach more people. If you want to expand your reach, visit our website to learn more about our services or call us at (408) 715-3635.