Using relevant keywords is essential for any law firm that wants to be visible online. But with the ever-changing landscape of Google’s algorithm, it can be challenging to know which keywords will benefit your firm. That’s where striking distance keywords come in.
Striking distance keywords is essential for helping potential clients find your firm when searching for legal help. Unfortunately, finding the proper striking distance keywords can be a bit of a challenge. We’ve put together this guide to help you find the most relevant keywords for your law firm. Keep reading to learn more!
What are “Striking Distance” Keywords?
Before we dive into how to find relevant striking distance keywords, it’s essential to understand what they are. Striking distance keywords are simply keywords that are related to your law firm but are not necessarily the same as your firm’s name. For example, if your law firm specializes in personal injury law, some relevant striking distance keywords could be “injury lawyer” or “personal injury attorney.”
Why is Striking Distance Keywords Important?
One of the biggest challenges law firms face regarding SEO is that many other firms compete for the exact keywords. It can make it challenging to rank highly for relevant keywords, making it hard for potential clients to find your firm.
That’s where striking distance keywords come in. By including relevant keywords that as many other firms are not using, you can increase your chances of ranking highly for those keywords. And when potential clients are searching for those keywords, your firm will be more likely to appear in the search results.
In other words, striking distance keywords can help you to stand out from the competition and attract more potential clients to your law firm.
How to Find the Right Keywords for your Firm?
Now that you know a bit more about striking distance keywords, you’re probably wondering how you can find the most relevant keywords for your firm. Here are a few tips to get you started:
- Start with a brainstorming session.
One of the best ways to start finding relevant keywords is to sit down and brainstorm a list of potential keywords. Think about the types of legal services that you offer and the types of clients that you serve. From there, you can start generating a list of potential keywords you might want to target.
- Use keyword research tools.
There are several different keyword research tools that you can use to help you find relevant keywords for your law firm. Some of the most popular options include Google AdWords Keyword Planner and SEMrush.
Both tools allow you to enter a seed keyword and generate a list of related keywords. It can be a useful starting point for finding relevant keywords that you might want to target.
- Look at your competitors’ keywords.
Another helpful way to find relevant keywords is to look at the keywords your competitors are targeting. It can give you a good idea of the kinds of keywords that are being used in your industry.To do this, you can use a tool like SEMrush to enter your competitor’s URL and generate a list of the keywords they are targeting. Then, you can start to brainstorm ways that you can target similar keywords.
- Use Google Search Console.
Google Search Console is a free tool that lets you see the keywords your website is already ranking for. This can be a great starting point for finding new keywords to target.
Log in and click on the “Search Console” tab to use this tool. Then, click on the “Search Traffic” sub-tab and “Search Analytics.” From there, you can start seeing the keywords your site is already ranking for.
- Run a PPC campaign.
One of the best ways to find relevant keywords is to run a pay-per-click (PPC) campaign. This allows you to test different keywords and see which ones generate the most clicks.
To do this, you can create a list of potential keywords and then create a PPC campaign on Google AdWords. Then, you can start to monitor your campaign to see which keywords generate the most clicks. From there, you can start to focus on targeting those keywords.
How can Simulas help you?
At Simulas, we specialize in helping law firms to find the right keywords and to improve their search engine ranking. We can help you to brainstorm potential keywords, research the best keywords for your firm, and to create a customized marketing campaign that will help you to attract more potential clients.
Contact us today at (408) 715-3635 if you’re interested in learning more about how we can help you. We’d be happy to answer any of your questions and provide you with a free consultation.