Your website is one of your most important marketing tools and frequently the first impression that clients have of your law practice. It is essential that when someone visits your website, they have a positive reaction; otherwise, they are unlikely to return, and you’ve lost the opportunity to generate a new lead. There may be several reasons why your website isn’t generating as many leads as you’d like.
1. Your Law Firm Website Isn’t Mobile Friendly
As of right now, more than sixty percent of all searches are carried out through the use of mobile devices. Surprisingly, many law firms are still using websites that are built on obsolete technology and do not adjust to the various screen sizes of the devices that their customers use to access their websites. This will not only significantly impact conversion rates, but it will also reduce the amount of visibility your website has in the results of search engines. Both outcomes will be negative for your business.
2. Nobody Can Find Your Law Firm in Organic Search Results
Are you being told by your SEO agency that you are the best in the industry, but the number of calls and contacts you receive doesn’t seem to add up? If so, this could be the problem. When someone clicks on your website from a search engine and visits your website, this is an example of organic traffic, which refers to the traffic or clicks that you earn for “free.” The term “natural” traffic can also be used interchangeably with “organic” traffic.
As you continue to produce high-quality content, earn links, achieve higher rankings, and develop your brand, these numbers should increase over time.
You should be able to check the traffic that comes to your website from Google Organic, and here are two simple ways that you can do so.
- Use Google Analytics to check your Organic Traffic
- Use SEMRUSH to get an idea of where you stand.
3. Your Online Reputation Is Suffering
People typically keep their internet connections active for the entirety of each day and throughout the day. When people wanted to determine an attorney’s reputation in the past, they would spend more time asking their friends for recommendations or calling previous customers to get their feedback. Both methods are now considered less effective. People can find the information they are looking for instantly now by using their fingertips to search the internet and by having access to the internet.
When someone is doing research, you will find that in most cases they are either googling the name of your firm or the names of the attorneys to determine whether or not you are a good fit for them. In other words, they are trying to figure out if they can work with you.
Start with these areas if you want your law firm website to be a lead-generation machine. Hopefully, increasing your website’s number of leads is a simple fix. If not, your overall digital and lead generation strategy may require a more holistic approach.
Contact Simulas immediately if you need assistance generating or converting more leads through your law firm’s digital properties. We will gladly evaluate your current website and marketing efforts, as well as your lead generation and business objectives, and make suggestions on how to achieve them. Call us now at (408) 715-3635.