If your law firm is not blogging, you are losing countless potential clients to firms that do. Blogging increases the online visibility of your law firm. Including relevant, helpful content on the website of your law firm enhances your reputation and authority. Additionally, it builds and reinforces your brand. A successful law firm blog can attract the attention of other sites.
Receiving backlinks from other websites boosts your credibility and position in search engine results. To reap the benefits of law firm blogging, you must incorporate the following eight elements into your law firm blog.
- Keep law firm blogs simple and easy to understand
You are writing for potential customers. Blogs should simplify legal issues for the average non-specialist. You are not writing for other attorneys, nor are you responding to a law school essay.
When writing law firm blogs, use simple language and short sentences. Do not write long paragraphs. Three to four-sentence paragraphs facilitate the reader’s comprehension of the material.
Reading a blog should only take a few minutes. Depending on the subject, some blogs may be shorter or longer. Unnecessary “fluff” can drive away readers and potential clients.
- Use engaging titles and headlines for blogs
You must attract the reader’s attention with a clear, actionable title. The title must also contain your primary keyword and should not exceed 70 to 80 characters. The title should entice the reader to click through to the law firm blog for additional information.
For instance, “How to Win a Personal Injury Case” may be more appealing to readers than “Winning a Personal Injury Case.” The inclusion of “How” informs the reader that you will provide them with the information they can use to win their case.
- Don’t overstuff your blogs with keywords
For SEO purposes, it is crucial to include keywords in your law firm blog posts. However, overuse of a keyword can negatively impact your Google ranking. Your blog becomes less readable when you overuse keywords.
Use related terms rather than overusing your primary keyword. For example, if your keyword is drug possession, you may also use drug crimes, drug paraphernalia, possession charges, and drug trafficking.
When blogging, you must prioritize quality over search engine optimization. Quality content improves rankings. It can also result in backlinks to your website and encourage content sharing.
- Use graphics and images to break up your text
Create a visually engaging law firm blog by incorporating graphics and images. Graphics enable you to present information in a unique format. Your graphics may include frequently asked questions or checkboxes.
Remember that using the same graphics and images as every other law firm blog could negatively impact your search engine rankings. Invest instead in images and graphics for which the copyright can be purchased. Thus, no other law firms will be able to utilize the image without your permission.
Blogging is a fantastic approach to market your legal practice and its services. However, blogging requires time and expertise. Attorneys are committed to providing customers with superior legal services. Therefore, blogging may not be the most productive use of their time. You might employ a professional law firm SEO Company like Simulas that knows how to optimize content for search engines like Google. Contact us now at (408) 715-3635 for more information.