Whether you’re looking to hire an SEO company for the first time or to switch providers, you must do your research. There are a multitude of digital marketing companies available; the challenge is identifying the one that is most suitable for your law firm or legal practice.
Therefore, it is essential to know what questions to ask when interviewing a law firm SEO company. Let’s examine nine topics that you should discuss with a prospective SEO partner. The responses you receive will help you make one of the most important decisions you’ll make as an attorney: selecting the best law firm SEO company for your business.
1. What Has Your Law Firm SEO Agency Accomplished for Other Law Firms?
The SEO firm should provide references for their previous projects. Most agencies provide a list of past and present clients. Because the agency wants to impress you, you can assume that the list contains only the absolute best.
However, the references must be supported by “evidence.” Therefore, do not rely on the agency’s written references. Do your own research instead.
2. What’s Your Focus or Specialty?
Not all SEO companies are right for you. Law firm SEO is incredibly competitive, so you need a company that knows it well. “SEO for lawyers” may not mean what you think in a digital marketing company’s paid ad. The agency may have law firm and attorney clients and some experience in the field.
However, their expertise may be spread across a dozen or more industries. A large law firm SEO company is too risky. An agency that only works with attorneys and law firms will get you the best results.
3. What SEO Tools Do You Use?
It is essential to understand which tools a marketing agency employs to conduct keyword research and develop an SEO strategy for your law firm. However, you need more than a list of the technologies utilized by the firm to increase law firm rankings.
Ask the company why it chose the tools it employs. Do these resources offer benefits that other tools and resources do not? What specific characteristics distinguish the agency’s tools from others?
4. How Can Your Agency Increase Our Law Firm’s Page Authority?
If a digital marketing agency focuses solely on content optimization, you should move on to the next agency on your list. To rank highly on Google’s search engine results pages (SERPs), law firm content optimization is insufficient. It calls for a rise in the law firm’s page authority (PA).
Some organizations may purchase or arrange for low-quality links to increase their link count. However, it is not the quantity of links that can increase a page’s authority, but rather the quality of those links. Law firm SEO company must have a strategy for building high-quality links to complement its high-quality content.
Your website must attract clients and encourage consultations to compete with other law firms. The best law firm SEO company can improve your website. Simulas increase traffic and quality lead and convert them into clients through your intake system to help you control your future. Contact us at (408) 715-3635.