No matter what video approach you choose, remember that everything you make should have something in common. Every kind of video and style has advantages and disadvantages of its own.
For example, the models, sound design, and other parts of the game should all look and sound the same. With your marketing funnel, you can make almost any kind of video you want, from brand videos to FAQ videos to training videos and more. Let’s talk about some of the most common and helpful ways to promote your videos.
Funneling Marketing Videos –
A funneling strategy is a set of steps designed to guide that lead customers through their purchasing journey. Before making a purchase, individuals go through a three-step process which is also known as the Buyer’s Journey.
- Understanding/Awareness Stage: This stage begins when possible buyers realize they have a certain problem. They start looking into schooling to figure out what the problem is.
- Interest/Consideration Stage: This is when buyers figure out what the problem is and begin to search for ways to solve it. In this stage, they do more study to figure out which approach or method will meet their needs best or most easily.
- Action/Decision Stage – Once they have decided their choices to a short list, they move on to the decision stage, where they have to choose a solution or make a buy decision.
Social Media Content Videos –
Social video marketing helps firms engage with their targeted customers quickly and effectively. especially through stories that create strong emotions or reactions. You should consider that people follow Social media videos for enjoyment. They also utilize social media to research, shop, and learn.
Social content videos are short videos made for Instagram, TikTok, Facebook, LinkedIn, and other social media platforms. They can be lifestyle shots, a sequence of scenes related to your service or goods, short interview, or quotes. Keep social media content videos for 30 seconds or less.
Explanatory Videos –
Explanatory videos tell people more about your company, business, product, or service. Like social content videos, an explanation video can be almost any video as long as it shows how your business solves a specific problem.
Explanatory videos are helpful introductions to your business. They should be able to express what your business does and why quickly and clearly. Most explainers are less than three minutes long, and they end with an effective call to action and an easy way to solve a complicated problem.
Testimonial Videos –
Testimonial videos are one of the most persuasive types of videos you can create; they feature satisfied past or present consumers discussing their positive experiences with your product or service.
Sincere consumer feedback is more persuasive than anything you could say about your own business. According to a recent survey, 90% of consumers say online reviews influence their purchasing decisions; therefore, use these evaluations to enhance your brand’s credibility and persuade your prospects to take the plunge.
Simulas focuses on video marketing and uses attempted-and-true Video Marketing Strategies to help your business grow. Call us at (408) 715-3635 to talk to our expert video marketing team about our professional marketing service for free today.